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Perfetti Van Melle
Brand Manager
Lagos, Nigeria · On-site · Full time · Mid level
About the role
Lead brand management and corporate identity efforts including product renovation and portfolio management. Drive innovation and marketing strategy aligned with consumer trends and company objectives.
What you’ll do
• Lead brand management and corporate identity. • Drive innovation agenda with P&T and Global Brand Team. • Monitor brand profitability and propose corrective measures. • Prepare Annual Country & Brand Plans with Category Manager. • Maintain market intelligence and collaborate with Sales Team.
What you’ll bring
• Experience managing 3rd party agencies and partners. • Good experience in new product development. • Strong collaboration with internal and external teams. • Competitive intelligence and insights. • Good written and oral communication skills.
About Perfetti Van Melle
Perfetti Van Melle Nigeria Limited is a subsidiary of a global confectionery and chewing gum manufacturer operating in over 150 countries.