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Pavago
Digital Marketing / Performance Marketing Manager
Remote · Nigeria · Full time · Mid level
About the role
Manage and optimize digital advertising campaigns to generate leads, customers, and revenue. Focus on performance metrics like CPL, CAC, ROAS, and conversion rates.
What you’ll do
• Plan, launch, and optimize digital advertising campaigns. • Manage paid media on Google Ads, Meta Ads, LinkedIn Ads. • Analyze campaign performance and adjust targeting and budgets. • Collaborate on creative direction and landing page optimization. • Run A/B tests and scale winning campaigns.
What you’ll bring
• 2+ years digital or performance marketing experience. • Experience managing paid advertising campaigns. • Familiarity with Google Ads, Meta Ads, LinkedIn Ads. • Strong understanding of CPL, CAC, CPA, ROAS, CTR. • Effective communication and remote work skills.