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Upstart
Director Of Lifecycle Marketing
Remote · USA · Full time · Senior level
$196k–$271k / year
About the role
Lead the strategy and performance of Lifecycle Marketing across Upstart's product portfolio. Manage a team and collaborate cross-functionally to drive business outcomes.
What you’ll do
• Define and execute long-term Lifecycle Marketing strategy. • Lead and develop lifecycle marketing leaders. • Own revenue and performance goals. • Partner with Product, Analytics, Creative, and Growth teams. • Establish scalable lifecycle infrastructure and governance.
What you’ll bring
• Bachelor's degree or equivalent experience. • 10+ years in B2C Lifecycle Marketing. • 5+ years managing managers. • 4+ years with enterprise marketing automation platforms. • Experience owning revenue-driven marketing programs.
Life at Upstart
Competitive compensation with bonuses and equity. Comprehensive health coverage and retirement benefits. Paid time off and family leave. Wellness and productivity allowances. Inclusive and supportive culture with remote flexibility.
About Upstart
Upstart is an AI lending marketplace that partners with banks to expand access to affordable credit using advanced AI and data-driven technology.