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First Principles

Marketing Lead

Remote · Mexico · Senior level

About the role

Lead marketing strategy and execution for AI-first product management training. Own website, positioning, sales enablement, and channel mix to drive enterprise buyer engagement.

What you’ll do

• Own and maintain modern code-based website using AI coding tools. • Develop clear program positioning and packaging. • Build library of case studies and testimonials. • Create sales materials and lead magnets. • Define and execute channel mix and measure performance.

What you’ll bring

• 5+ years B2B marketing experience. • Excellent writing skills with strong marketing samples. • Hands-on with AI tools including coding agents. • Comfortable with analytics and CRM setup. • Near-native English and US timezone availability.

Life at First Principles

Fully remote role with US timezone overlap. Compensation competes with top-tier remote roles. 1099 contractor engagement.

About First Principles

First Principles is a product consultancy focused on AI-first product management training for enterprise teams. They offer customizable practitioner-led programs to help clients adopt AI responsibly and productively.

Posted 2 hours ago