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Dangote Industries
Senior Brand Manager
Lagos, Nigeria · On-site · Full time · Senior level
About the role
Lead the growth agenda for Dangote Seasoning by developing and executing brand strategies to increase volume, revenue, market share, and brand equity in Nigeria's FMCG market.
What you’ll do
• Lead product innovation, renovation, development and commercialisation. • Develop and execute brand and portfolio strategies. • Plan and execute integrated marketing campaigns. • Develop pricing, pack architecture and promotional strategies. • Monitor marketing effectiveness and ROI, implement corrective actions.
What you’ll bring
• Experience in FMCG, preferably food or seasoning. • Relevant marketing qualification such as CIM desirable. • 8-10 years progressive brand management experience. • MBA or postgraduate qualification is an advantage. • Bachelor’s Degree in Marketing, Business Administration or related field.
About Dangote Industries
Dangote Group is one of Nigeria’s most diversified business conglomerates known for excellent business practices and product quality, headquartered in Lagos.