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Demandbase
Senior Product Manager, AI Adoption & Growth
Remote · USA · Full time · Senior level
About the role
Lead the AI-native product-led growth strategy to drive adoption, retention, and monetization of Demandbase's AI marketing platform. Own the customer journey from discovery to commercial expansion.
What you’ll do
• Define product-led growth strategy for AI-native application. • Own end-to-end adoption funnel and customer lifecycle. • Design and run product experiments to improve onboarding and usage. • Partner with cross-functional teams on AI packaging and expansion. • Create reusable growth patterns and durable product experiences.
What you’ll bring
• 5+ years in product management or related field. • Experience in SaaS growth, PLG, AI products preferred. • Strong analytical and experimental judgment. • Ability to influence multiple product teams. • Familiarity with enterprise buying and adoption dynamics.
Life at Demandbase
Demandbase invests heavily in people, culture, and community. Recognized as a top workplace in the San Francisco Bay Area and a best company to sell for.
About Demandbase
Demandbase is a pipeline AI platform that helps B2B enterprises automate growth at scale by aligning account-based GTM strategies with unified data and insights.